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The easiest and most profitable products and services to sell are the ones that your customers want to buy. The path to marketing success is to identify your customers’ needs and then shape your line of products or (more…)

Advertising is a marketing tool that is found among almost all businesses. For a solo business, however, paid advertising can be prohibitively expensive, especially if you use the mass print or electronic media. Small-scale cost-effective advertising is more likely to consist of brochures, direct mail, Yellow Pages advertising and advertisements in specialized magazines and journals.

Pricing is the fourth component of the marketing mix. Too many solo business operators undervalue their service or product. Profit is one of the reasons that you go into business and profit is what enables you to stay in business. The objective is to set your prices in order to maximize profits, not to (more…)

Solo business operators receive a lot of misinformation about Internet marketing, and it is not always easy to separate the hype from reality. The first step is to determine if Internet marketing fits into your business strategy. If the answer is ‘yes’, the next step is (more…)

Use an ISP with a ‘big pipe’. The slower your connection, the more difficult it will be for customers to retrieve your Web page—especially if you use graphics, pictures or animation. Internet users are renowned for their impatience. If your images take too long to download, customers will get bored and jump to another site.

An Internet site needs to fit into your overall marketing objectives and marketing plan. What is the purpose of your site? Do you want to sell products? Are you trying to attract new customers? Are you trying to provide information for existing customers? Do you want an on-line brochure or something more complex? Think about what you are trying to accomplish and look for ways to reach that goal. Review your marketing plan to make sure that the purpose of your Internet site accurately reflects your business strategy.

I already talk with my wife about her future career. Even right now she is sitting in the good position in the company but I have different vision about her. I know about her capability and her skill, nobody will doubt if she gets promotion to the higher position. But actually there are some resistant from (more…)