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	<title>ecmlpkdd2009.org &#187; promotion</title>
	<atom:link href="http://ecmlpkdd2009.org/tag/promotion/feed/" rel="self" type="application/rss+xml" />
	<link>http://ecmlpkdd2009.org</link>
	<description></description>
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		<item>
		<title>Survive</title>
		<link>http://ecmlpkdd2009.org/2010/08/survive-2/</link>
		<comments>http://ecmlpkdd2009.org/2010/08/survive-2/#comments</comments>
		<pubDate>Mon, 09 Aug 2010 20:51:22 +0000</pubDate>
		<dc:creator>2007</dc:creator>
				<category><![CDATA[business]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[Financial]]></category>
		<category><![CDATA[financial management]]></category>
		<category><![CDATA[hobby]]></category>
		<category><![CDATA[idea]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[protection]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://ecmlpkdd2009.org/?p=1023</guid>
		<description><![CDATA[If we are a product manufacturer which has own brand and own distribution line, the challenge growing bigger day by day. This is because our competitor try harder to go through to the core market which the essential area as the trend setter. Off course this is not easy and cheap way because they need [...]]]></description>
			<content:encoded><![CDATA[<p>If we are a product manufacturer which has own brand and own distribution line, the challenge growing bigger day by day. This is because our competitor try harder to go through to the core market which the essential area as the trend setter. Off course this is not easy and cheap way because they need some famous people as endorsement person of their product. So what can we do if we only have limited fund? How can we resist and counter it to get our customer back?</p>
<p>The marketing option still a main weapon to recovery our market and trust from our customer. We still need to do regular marketing approach like distributing <a href="http://www.freshpromotions.com.au/badges/button-badges.html">promotional badges</a> for<span id="more-1023"></span> our loyal customers until penetrate to the bigger customer, like entering to company, and giving <a href="http://www.freshpromotions.com.au/badges/corproate-gifts.html">corporate gifts</a> as pre-building of customer mindset.</p>
<p>From my vision, there is one day which company will reduce their fund allocation for endorsement way and try another option which cheaper than it. We can see now in television that they use ordinary person, I can say end user of product, to give testimonial of their product and I think this is a great way to reduce the expenses and make a real statement around the common customer.</p>
<p>Beside that actually there is important thing that better if we always focus on our product quality. If talking about price may be we are lose but if we can maintain our quality always in the top performance, we can still proud with our product. Make sure that we make <a href="http://www.freshpromotions.com.au/industry-theme/charity-promotional-products.html">fundraising products</a> for customers. It means we have to give the value of our product more than the value of its price. This is more important than we sacrifice our quality for lower cost. Market will never lie for the best product so keep our product be the best one!</p>
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		</item>
		<item>
		<title>Instinct in Business</title>
		<link>http://ecmlpkdd2009.org/2010/08/instinct-in-business/</link>
		<comments>http://ecmlpkdd2009.org/2010/08/instinct-in-business/#comments</comments>
		<pubDate>Wed, 04 Aug 2010 23:35:07 +0000</pubDate>
		<dc:creator>2007</dc:creator>
				<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[Financial]]></category>
		<category><![CDATA[financial management]]></category>
		<category><![CDATA[improvement]]></category>
		<category><![CDATA[opportunity]]></category>
		<category><![CDATA[power]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[start business]]></category>
		<category><![CDATA[success]]></category>
		<category><![CDATA[vision]]></category>

		<guid isPermaLink="false">http://ecmlpkdd2009.org/?p=1015</guid>
		<description><![CDATA[Business is not just using power and money to make it running but also we have something different to make our decision become more worth. It’s not simple think because what should we learn is coming from what we see in the animal world when the strongest and the best is the winner. In the [...]]]></description>
			<content:encoded><![CDATA[<p>Business is not just using power and money to make it running but also we have something different to make our decision become more worth. It’s not simple think because what should we learn is coming from what we see in the animal world when the strongest and the best is the winner. In the jungle of competition there is always high pressure to make sure that our business can always survive even in the extreme situation. There is no excuse<span id="more-1015"></span> for every player to make mistake because a mistake can be a sign to business falling.</p>
<p>So what can we learn form the animal world? The biggest thing is learning about instinct of animal, how they can survive in the hard life. For example like me who decided since few years ago to jump in the property business especially focus in the <a href="http://www.usarealtyservices.com/dallas-homes-for-sale.html">Dallas real estate</a>. It’s not easy to sell property even we offer with lower price and the demand is growing up. With our property in the magazine with bold word “<a href="http://www.usarealtyservices.com">Dallas Homes for Sale</a>”, it is not enough to guarantee that our monthly target can be reached.</p>
<p>We need strong instinct to determine which property is suitable for some social level of people. We should understand our segment and deeply know how to choose our customer and match them with our property. May be some of my friend is just believe with the advertisement word in the magazine and news paper like “Cheap <a href="http://www.usarealtyservices.com">Dallas Homes for Sale</a>” and waiting for the customer call him, but for me it’s can’t work because customer need to be served and we need them more than their need. Customer is King! So every day I try to train my instinct to make sure that I can work more efficient day by day and reach more income for better future.</p>
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		</item>
		<item>
		<title>Blog Popularity</title>
		<link>http://ecmlpkdd2009.org/2010/06/blog-popularity/</link>
		<comments>http://ecmlpkdd2009.org/2010/06/blog-popularity/#comments</comments>
		<pubDate>Mon, 07 Jun 2010 05:11:41 +0000</pubDate>
		<dc:creator>2007</dc:creator>
				<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[habit]]></category>
		<category><![CDATA[hobby]]></category>
		<category><![CDATA[online business]]></category>
		<category><![CDATA[online jobs]]></category>
		<category><![CDATA[online money]]></category>
		<category><![CDATA[opportunity]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[tips]]></category>
		<category><![CDATA[vision]]></category>

		<guid isPermaLink="false">http://ecmlpkdd2009.org/?p=927</guid>
		<description><![CDATA[Looking for the fastest way to improve of our blog popularity is really interesting activity especially for a blogger. The blog popularity is the big destination. We have a big target to put our blog on the top of search engine which everyone will see and the possibility to get high traffic is really a [...]]]></description>
			<content:encoded><![CDATA[<p>Looking for the fastest way to improve of our blog popularity is really interesting activity especially for a blogger. The blog popularity is the big destination. We have a big target to put our blog on the top of search engine which everyone will see and the possibility to get high traffic is really a nice dream. From the high traffic<span id="more-927"></span> we can do anything with our blog to be monetized for our income. May be this is the main reason behind the high traffic in our blog. Yes, the final target is get online income as much as possible.</p>
<p>May be we ever heard about some peoples who dedicated their time to work using online system and most of them are working from their favorite place, home! From that high target, every blogger tries harder to improve their SEO of blog. We can found so many SEO system with various method  offered, but actually there is no guarantee that SEO system will match with our blog, so I suggest to <a href="http://www.doityourselfseotool.com">do it yourself SEO</a>, which really match with your need and style.</p>
<p>With create <a href="http://www.doityourselfseotool.com">SEO yourself</a>; you will understand the strength and weakness of every single blog with its theme and all facilities inside. For helping and make it easier, you can choose a unique “<a href="http://www.doityourselfseotool.com">Do it yourself SEO software</a>” This software can customize your need become a good weapon to explore the tags and keyword of your blog and put it in the most of search engines and directories. The original and interesting article can be a good support for blog popularity, so as much as possible we should prepare pure article without any copy paste from existing ones. Without originality of article, look like difficult to stay in the first page of search engine so keep be original!</p>
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		</item>
		<item>
		<title>Baby Store</title>
		<link>http://ecmlpkdd2009.org/2010/06/baby-store2/</link>
		<comments>http://ecmlpkdd2009.org/2010/06/baby-store2/#comments</comments>
		<pubDate>Sat, 05 Jun 2010 05:31:54 +0000</pubDate>
		<dc:creator>2007</dc:creator>
				<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[financial management]]></category>
		<category><![CDATA[idea]]></category>
		<category><![CDATA[mind]]></category>
		<category><![CDATA[money]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[start business]]></category>

		<guid isPermaLink="false">http://ecmlpkdd2009.org/?p=796</guid>
		<description><![CDATA[My baby was born in the mid of February and we are still staying in the happiness situation. In the past when we were preparing for the born, we bought clothes, bath equipment, lotions and others baby equipments. Since that day I have another thought about another business like baby store. Actually I just looked [...]]]></description>
			<content:encoded><![CDATA[<p>My baby was born in the mid of February and we are still staying in the happiness situation. In the past when we were preparing for the born, we bought clothes, bath equipment, lotions and others baby equipments. Since that day I have another thought about another business like baby<span id="more-796"></span> store. Actually I just looked on them with half of eye but finally when I saw with my own eyes I understood why people chosen this business.<br />
I could predict the power of this business is coming from the statistic that every time people need something for the baby either for their self baby or as a gift for their family or friend.<br />
At least we have prepared clothes, milk bottles, <a href="http://www.shopwiki.com/wiki/Blenders">blender</a> (after baby&#8217;s age is few months), baby walker and baby box. That’s just half of baby’s need since he was born and the rest is some small thing but should be exist everyday. Baby always need special things and treatment from his food, clothes washing until the room temperature. Baby can’t directly eat bread from <a href="http://www.shopwiki.com/wiki/Toasters">toaster</a> or drink cold water from <a href="http://www.shopwiki.com/wiki/Refrigerators">refrigerator</a> because it can effect on their mouth and the effect will be showed on their lips.<br />
I had imagination if I own my shop I prefer to choose this business because I will predict the market will grown day by day as long as there are new baby born. This is like a simple thinking but actually need more deep research because market always request the cheaper product but with higher quality. That’s the challenge and if I have enough fund to build my store, I will prepare it and make my dream comes true.</p>
<p>In my experience when I calculated in some city, I only found few baby stores in every city and sometime I only saw single store in a city especially in  small city. May be only few people who can read the opportunity or maybe there is another resistance form some aspect so only one or two store there are. From that short reason I am sure there is a big potential market  that still sleeping and need a touch of business hand. As long as there are new babies born, the market still open wider.  So let&#8217;s try to explore it &amp; good luck.</p>
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		<item>
		<title>Holiday Planning</title>
		<link>http://ecmlpkdd2009.org/2010/05/holiday-planning/</link>
		<comments>http://ecmlpkdd2009.org/2010/05/holiday-planning/#comments</comments>
		<pubDate>Sun, 23 May 2010 05:56:28 +0000</pubDate>
		<dc:creator>2007</dc:creator>
				<category><![CDATA[Finance]]></category>
		<category><![CDATA[financial management]]></category>
		<category><![CDATA[hobby]]></category>
		<category><![CDATA[holiday]]></category>
		<category><![CDATA[idea]]></category>
		<category><![CDATA[mind]]></category>
		<category><![CDATA[promotion]]></category>

		<guid isPermaLink="false">http://ecmlpkdd2009.org/?p=822</guid>
		<description><![CDATA[Finally I found the schedule for my annual leaving. The rest count for this year is nine days and it means I can get two weeks for holidays. Now what I can do is making preparation for my holiday package, off course with whole family 9actually no problem for my wife due she is managing [...]]]></description>
			<content:encoded><![CDATA[<p>Finally I found the schedule for my annual leaving. The rest count for this year is nine days and it means I can get two weeks for holidays. Now what I can do is making preparation for my holiday package, off course with whole family 9actually no problem for my wife due she is managing our own<span id="more-822"></span> business from home so can take a rest anytime).<br />
I try to open the internet and looking for some reference place that good for spend my holiday. I want the special place, not just for fun but also can maintain my sport activity. Golf is my hobby this time and I perhaps can play golf during my holiday. This is not to expose my worth only to share that we still can do sport even in the holiday. I found some quick review on the sites but I can feel that I am interesting with <a href="http://www.myrtlebeachgolf.net">http://www.myrtlebeachgolf.net</a> because it already position it self with golf around the beach. Ok, I will check deeper on it now.<br />
I see some benefit on the holiday package they offer for everyone; off course all include membership of <a href="http://www.myrtlebeachgolf.net/golf_courses/">Myrtle Beach golf courses</a> during their holiday. I feel <a href="http://www.myrtlebeachgolf.net/golf_packages/">Myrtle Beach golf packages</a> are match with my need because I can get more benefit from this. My family can get some fun, I still can play golf. May be I can ask my friends or colleague so we can get more discount on the package.<br />
Finally today I determine my holiday destination to release the working stress. I can imagine the beautiful advantage during my holiday now.</p>
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		<item>
		<title>Tourism, Nation Business</title>
		<link>http://ecmlpkdd2009.org/2010/05/tourism-nation-business/</link>
		<comments>http://ecmlpkdd2009.org/2010/05/tourism-nation-business/#comments</comments>
		<pubDate>Fri, 14 May 2010 12:02:52 +0000</pubDate>
		<dc:creator>2007</dc:creator>
				<category><![CDATA[business]]></category>
		<category><![CDATA[commitment]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[holiday]]></category>
		<category><![CDATA[improvement]]></category>
		<category><![CDATA[investment]]></category>
		<category><![CDATA[mind]]></category>
		<category><![CDATA[opportunity]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[success]]></category>

		<guid isPermaLink="false">http://ecmlpkdd2009.org/?p=815</guid>
		<description><![CDATA[Tourism becomes more popular in some countries which has beautiful scene of its nature or culture. There is no doubt about the vision to make nation income through the tourism business. This business has a powerful and potential prospect if can be provided with the maximum attention and actually tourism can be identified as a [...]]]></description>
			<content:encoded><![CDATA[<p>Tourism becomes more popular in some countries which has beautiful scene of its nature or culture. There is no doubt about the vision to make nation income through the tourism business. This business has a powerful and potential prospect if can be provided with the maximum attention and actually tourism can be identified as a green business with less expenses and destruction on the nature resource. We can found as <span id="more-815"></span>well some big countries which has biggest income from tourism business like countries around Pacific Ocean which have exotic scenes of beach.<br />
The beautiful scene and supported with good service of the facilities around, can be a good result on the tourist attracting. The targeted tourists are both domestic and foreign tourists. Tourism place, hotel and transportation should be synergy to provide the warm situation and make every tourist feel comfort and enjoy everything at there. If we look on the example of <a href="http://www.expedia.com/pub/agent.dll/qscr=dspv/htid=2097246">Myrtle Beach Hotel</a> which has relation with tourism and travel agent to provide a package including accommodation with cheaper cost and can be reached for common people. If I may give my personal opinion, I can say that Hotel group which popular is <a href="http://www.horizonmyrtlebeach.com/guest-reviews.php ">Myrtle Beach best hotels</a> group. They have complete facility from sport club including golf field with 18 holes, international meeting room and great scene around. Every guest can enjoy all facilities with cheap free or either free. All of these facilities are used to rise up the number of tourists who stay in the hotel. For detail information or direct booking we can see in <a href="http://www.horizonmyrtlebeach.com">http://www.horizonmyrtlebeach.com</a>.<br />
If there is no cooperation between element of tourism, it will not be an attractive package because there will be no more free accommodation package and it mean the cost will be higher. People will prefer to be a tourist if they can reach their destination with as much as possible lower fee.<br />
From government side, they have task to promote the tourism destination to the global people and make rules that can help tourism grow bigger. Then they should control the law enforcement and make sure the safety of every tourist especially the foreign tourist. If all of above points are completed, the nation and citizen income from tourism will be a great result on the next days.</p>
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		<item>
		<title>Workshop</title>
		<link>http://ecmlpkdd2009.org/2010/05/workshop/</link>
		<comments>http://ecmlpkdd2009.org/2010/05/workshop/#comments</comments>
		<pubDate>Wed, 12 May 2010 05:37:38 +0000</pubDate>
		<dc:creator>2007</dc:creator>
				<category><![CDATA[business]]></category>
		<category><![CDATA[improvement]]></category>
		<category><![CDATA[mind]]></category>
		<category><![CDATA[opportunity]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[supply]]></category>
		<category><![CDATA[vision]]></category>

		<guid isPermaLink="false">http://ecmlpkdd2009.org/?p=812</guid>
		<description><![CDATA[I saw some glass workshops along my way to the home. In my though there was an answer are they can survive in this age? Because I saw the competition was hard and will be harder in the future. If right now their business is only focusing on the glass product, can they fight with [...]]]></description>
			<content:encoded><![CDATA[<p>I saw some glass workshops along my way to the home. In my though there was an answer are they can survive in this age? Because I saw the competition was hard and will be harder in the future. If right now their business is only focusing on the glass product, can they fight with the big manufacturer?<br />
When I tried to saw detail about their activities, I can identify that most of their product <span id="more-812"></span>were based on the job order so every single of product always made customized. I can saw that  their equipments were simple and semi modern ones so look like they will not able to make mass production with big quantity. It means actually they are nothing if combined with bigger glass manufacturer with their capability the thousand quantity in few hours.<br />
These workshops focus on the quality of their products and that’s the main weapon to survive. Their products usually the big size item like plate and <a href="http://www.glassstemwareracks.com">glass racks</a>, cupboards or mirrors. Even their product very limited on the quantity but for the user, I am sure their customers come from ordinary persons until high class hotels. So if we see exclusive <a href="http://www.glassstemwareracks.com">wine glass racks</a> in the club, it’s not impossible made by one of them. Sometime they got a loss when they found naughty partner on the contract so their product was not pay any more. To minimize the loss they did sale and put their product outside the workshop and give label like “<a href="http://www.glassstemwareracks.com">wine glass racks for sale</a>”. Off course this is just simple case which resists their business growing.<br />
If talking about business growing, the main problem is limited support from fund creditor like bank or financial company. They can’t trust 100% due their inconsistency on the order and that’s very risky for fund returning. So until right now most of workshops grow with their own capital and they must survive as much as possible in the tight competition. From my side I still appreciate with their struggle and they give me a good inspiration to always survive with all of power.</p>
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		<title>Online Music Selling</title>
		<link>http://ecmlpkdd2009.org/2009/12/online-music-selling/</link>
		<comments>http://ecmlpkdd2009.org/2009/12/online-music-selling/#comments</comments>
		<pubDate>Tue, 22 Dec 2009 12:35:29 +0000</pubDate>
		<dc:creator>2007</dc:creator>
				<category><![CDATA[business]]></category>
		<category><![CDATA[improvement]]></category>
		<category><![CDATA[online business]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[protection]]></category>

		<guid isPermaLink="false">http://ecmlpkdd2009.org/?p=653</guid>
		<description><![CDATA[Online music selling became a controversial moment in the beginning time. Some singers were agree because it could increase their album selling but most of singers were very disappointed because most of their song was hacked and can be downloaded without permission from their management. That’s a bug hit for their income because there is [...]]]></description>
			<content:encoded><![CDATA[<p>Online music selling became a controversial moment in the beginning time. Some singers were agree because it could increase their album selling but most of singers were very disappointed because most of their song was hacked and can be downloaded without permission from their management. That’s a bug hit for their income because there is no income even their album or song was very popular. Yes actually that’s a nightmare for<span id="more-653"></span> them because we can use internet to download illegal files from site sites and no need to pay.<br />
We can get <a href="http://alloffmp3.org/Artist/352/The_Beatles/download-mp3/">the Beatles mp3</a> songs to open our memory or get popular of<a href="http://alloffmp3.org/Artist/238/Britney_Spears/download-mp3/"> Britney Spears mp3</a> songs. Off course that’s a good way for everyone because it’s really free to download and the singer will get nothing from these.<br />
But right now there is government regulation to stop the free share of MP3 and its purpose to stop illegal downloading that can cause inflict a financial loss for singer and musical management side. In other side this is a real protection of song copyright so the music player can enjoy their hard work result.<br />
Present, may be it’s not easy anymore to get free <a href="http://alloffmp3.org">mp3 download</a> and if we want to get mp3, we have to buy from official site with variety download fee. We can found it with premium or ordinary membership so everyone can enjoy their work with safe and comfort and no body will loss something anymore.</p>
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		<item>
		<title>Tourism Opportunity</title>
		<link>http://ecmlpkdd2009.org/2009/09/tourism-opportunity/</link>
		<comments>http://ecmlpkdd2009.org/2009/09/tourism-opportunity/#comments</comments>
		<pubDate>Wed, 02 Sep 2009 02:57:38 +0000</pubDate>
		<dc:creator>2007</dc:creator>
				<category><![CDATA[business]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[investment]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[vision]]></category>

		<guid isPermaLink="false">http://ecmlpkdd2009.org/?p=554</guid>
		<description><![CDATA[Tourism is a big business for country and its citizen because there are a lot of income can be got from tourism. Basically tourism never sells a commodity like when we buy and sell product. Tourism only offer natural scene, culture, or something that owned by a region or community without ever loose it if [...]]]></description>
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<p style="margin: 0in 0in 0.0001pt; text-align: justify;"><span style="font-size: 11pt; font-family: Arial;">Tourism is a big business for country and its citizen because there are a lot of income can be got from tourism. Basically tourism never sells a commodity like when we buy and sell product. Tourism only <span id="more-554"></span>offer natural scene, culture, or something that owned by a region or community without ever loose it if we show it to tourists. This is a good opportunity because we are nothing to loose and will get additional income.</span></p>
<p style="margin: 0in 0in 0.0001pt; text-align: justify;"><span style="font-size: 11pt; font-family: Arial;">Tourism can only be a big magnet if there is good collaboration between citizen, government and promotional supporting from the third party. Government has a primary job as rule and policy maker to make sure that tourism get a good place in the government rule. If the policy is made to give full support on tourism, the fresh wind will make everything become easier.</span></p>
<p style="margin: 0in 0in 0.0001pt; text-align: justify;"><span style="font-size: 11pt; font-family: Arial;">Citizen can support the tourism with provide supporting facilities around tourism area and get additional income as the side effect. Tourism can help so many people around the area so they can survive and get main work in the tourism area. Support from the third party can make successful the tourism program. Travel agent, television, radio can help to publish the program. Travel agent can provide a special package for holidays like launch <a href="http://www.ulookubook.com/all-inclusive-holidays">all inclusive holidays</a> package for family so they can save more money. </span></p>
<p style="margin: 0in 0in 0.0001pt; text-align: justify;"><span style="font-size: 11pt; font-family: Arial;">Radio and television as main weapon can publish the promotion of tourism area to domestic and foreign countries. Beside that we can use internet to reach world wide people so the sound will be loudly. If all above can be done with good, we will found that the tourism will increase the income of country citizen and other supporting providers. </span></p>
<p style="margin: 0in 0in 0.0001pt; text-align: justify;"><span style="font-size: 11pt; font-family: Arial;"><span> </span><span> </span><span> </span></span></p>
<p style="margin: 0in 0in 0.0001pt; text-align: justify;"><span style="font-size: 11pt; font-family: Arial;"> </span></p>
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		</item>
		<item>
		<title>Market position</title>
		<link>http://ecmlpkdd2009.org/2009/08/market-position/</link>
		<comments>http://ecmlpkdd2009.org/2009/08/market-position/#comments</comments>
		<pubDate>Thu, 20 Aug 2009 15:01:19 +0000</pubDate>
		<dc:creator>2007</dc:creator>
				<category><![CDATA[business]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[tips]]></category>

		<guid isPermaLink="false">http://ecmlpkdd2009.org/?p=468</guid>
		<description><![CDATA[The objective of managing each component of the marketing mix is to create a coordinated marketing strategy. It is like adjusting the components in a racing car so they work perfectly together to maximize performance. The way in which you combine the components of the marketing mix depends on the way in which you choose [...]]]></description>
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<p><!--[endif]--></p>
<p class="CM32" style="text-align: justify; line-height: 14pt;"><span style="font-size: 11pt; font-family: Arial; color: #211d1e;">The objective of managing each component of the marketing mix is to create a coordinated marketing strategy. It is like adjusting the components in a racing car so they work perfectly together <span id="more-468"></span>to maximize performance. The way in which you combine the components of the marketing mix depends on the way in which you choose to position your business in the marketplace. </span></p>
<p class="CM12" style="margin-left: 0.5in; text-align: justify; text-indent: -0.25in;"><!--[if !supportLists]--><span style="font-size: 11pt; font-family: Symbol;"><span>·<span style="font-family: &quot;Times New Roman&quot;; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal; -x-system-font: none;"> </span></span></span><!--[endif]--><span style="font-size: 11pt; font-family: Arial;">An <em>exclusive market position </em>is usually the sole supplier for a particular service or product. The location need not be highly visible, but inside the atmosphere is plush and personal. Promotion is low key, refined and never refers to price. Customers expect many extra services and they are willing to pay higher prices for them. </span></p>
<p class="CM12" style="margin-left: 0.5in; text-align: justify; text-indent: -0.25in;"><!--[if !supportLists]--><span style="font-size: 11pt; font-family: Symbol; color: #211d1e;"><span>·<span style="font-family: &quot;Times New Roman&quot;; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal; -x-system-font: none;"> </span></span></span><!--[endif]--><span style="font-size: 11pt; font-family: Arial; color: #211d1e;">A <em>specialty market position </em>depends upon a narrow and very deep service or product line. The location and premises are distinctively related to the nature of the product. Promotion is primarily based on quality. Customers expect you to be expert in your line of business and to offer quality products and services for which they are prepared to pay higher than average prices. </span></p>
<p class="CM12" style="margin-left: 0.5in; text-align: justify; text-indent: -0.25in;"><!--[if !supportLists]--><span style="font-size: 11pt; font-family: Symbol; color: #211d1e;"><span>·<span style="font-family: &quot;Times New Roman&quot;; font-style: normal; font-variant: normal; font-weight: normal; font-size: 7pt; line-height: normal; font-size-adjust: none; font-stretch: normal; -x-system-font: none;"> </span></span></span><!--[endif]--><span style="font-size: 11pt; font-family: Arial; color: #211d1e;">A <em>standard market position </em>carries a broad service or product line but not the depth of a specialty business. Regular promotion is based on product or service availability and sometimes on price. Few extra services are offered and customers expect them to be priced separately. </span></p>
<p><span style="font-size: 11pt; font-family: Arial; color: #211d1e;">In a <em>discount market position</em>, customers expect basic services or products in return for the lowest possible prices. Large amounts of promotion emphasize low prices, broad product or service lines and convenience. </span></p>
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