Tailored

Customer communication is going to look far different in the near future than it does now. The key is going to be honing your database to give all customers what they want, when they want it, the way they want it.

There was a term in vogue in the late 1990s—mass customization. The notion was that many successful companies (more…)

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Total View

As it relates to customers, everyone in your organization should be able to access everything they need to know, any-time or anywhere. This is difficult, yes, but not impossible.

How many times have you heard, “that’s not my department” or “that’s not my job”? That’s a (more…)

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Persian Business

Persian is a popular country name in the world, not just in the past when the war age or either at presents. The Persian Kingdom has wider territory than other countries (more…)

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A MACROVIEW

Listening to your customers is one step, but it won’t give you the big picture. For that you need a macro view. You need to know what is happening in your industry, what is happening to the industries connected to your industry, and which potential companies have the ability to get a piece (more…)

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