Personal fit
The step is to take a good look at yourself to determine if there is a natural fit between you and your idea. What personal characteristics, skills and experience can you bring to this business? The operation of a solo business represents an extension of your goals, values and capabilities. Don’t diversify too far away from your individual characteristics, skills and experience. You know what you do best, so stick to it. If the idea does not fit very well, drop it and look for another one. If you are satisfied that the idea fits you exceptionally well, you are ready to search for the essential elements that will turn it into a genuine business.
