Adapting to change
The nature of your business will change over time and it will become necessary to adapt your business strategy as a result. The life cycle of a solo business consists of a number of phases, each with a different set of goals and requiring a different mindset. It is not only important to learn how to construct an effective business strategy, it is equally important to recognize when to change it. You always need two strategies—one that capitalizes on the forces that are naturally at work, and a second that acts as a safety net if the first one does not succeed.
