Small Shop
If we are have a plan to make small business with small shop, may be there are some points that should paid attention before you launch and introduce it to the market, some of them are:
· Define the specific market segment, after decided we can get more benefit
· Define the stuff that suitable and match with your market. For beginning you can try to predict some of them which really needed market as your main weapon.
· Make observation in other existing shop that similar with our plan; try to find out the price list of stuff and which one is sold with bigger quantity. This data can be our reference
· Provide the list of supplier. Collect the information from friends, colleagues, internet, magazine or yellow pages. As much as possible make a announcement to some online forums that you need a supplier
· IF you already filter the supplier, contact them and follow up to make sure they can supply us with lower price than to other shops. If you success with this step, you already win half part than other shop.
· If possible you should minimize the stock in your warehouse and let the supplier store them
· Prepare the decoration both interior and exterior and make it match with soul of your market segment. For niche performance you can put as well the television and sound audio, if possible you use good quality of sound like JBL or Viking speakers. This will be your plus point and make your customer feel comfort shopping in your shop.
· Recruit team and select only for dedicated member.
· Make pre-promotion with pamphlet or using radio and newspaper.
· You can use the promotion time system with some discounts to attract the customer
After you can launch the shop, the only thing that should do is only maintain the customer and always listening what they want for the stuff and service. Good Luck!
