Promotion strategy
Promotion strategy is the third component of your marketing mix. The objective is to create an image and to stimulate sales. It consists of the ways in which you communicate with customers, including personal contact, newsletters, publicity and paid advertising.
· What image do you want to create or support? Selecting an image is like choosing a personality for your business.
· You need to identify the geographical area in which you can attract customers. This depends largely on the place strategy that you have already chosen.
· The goods and services you promote should be the ones that your customers want to buy. .Focus on your customers’ basic buying motives and develops your promotional theme around them.
· For many solo businesses, developing a close personal relationship with customers is a cost-effective and successful means of promotion. .
Other communication channels include newspapers, magazines, newsletters, direct mail, handbills, signs, cinemas, radio and television.
