Set your goals
An Internet site needs to fit into your overall marketing objectives and marketing plan. What is the purpose of your site? Do you want to sell products? Are you trying to attract new customers? Are you trying to provide information for existing customers? Do you want an on-line brochure or something more complex? Think about what you are trying to accomplish and look for ways to reach that goal. Review your marketing plan to make sure that the purpose of your Internet site accurately reflects your business strategy.
