You’ve probably seen some very slick, attractive blogs online — people who have taken the same kind of care with the visual tone of their blogs as they have with writing their entries. A particular design aesthetic has grown up around blogs that is shaped by the way a blog functions. Most blogs are arranged to display the most recent entry at the top of the page, with a column of supplementary information on the right or left.
Every blogging package comes with at least one default template, and it’s often from this basic layout that a new blogger might create his or her own look. Experienced Web surfers recognize the default templates and may pass judgment on a site that hasn’t taken the time to personalize its look. At the very least, they may assume this is a brand-new blog and a brand-new blogger. For personal use, many of the templates are clean and well done, but for business blogging, you want to create a design of your own. A memorable site draws more readers.
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