WHO OWNS THE INVOICE?
Perhaps you read the last section and think that you are the rare exception. You are saying to yourself, “Steve’s right; most companies aren’t customer driven. Thank goodness we have stressed a customer-driven orientation so much in my organization.”
Let me see if I can’t convince you that you probably have more work to do.
Let’s take a look at something as simple as your invoices. Not every (more…)
