Archive for May 24th, 2009

A Marketing Way

If we talk about life protection program, may be our thought will shows us some big players on this business. We know already Allianz, AIG and some other famous names from several countries. They already built their kingdom since more then ten years ago and right now they already grab more than half market in the world.

The way to expand their product is not use conventional way anymore like sell it door to door or recruit more sales to sale it, but they already touched the cyber world to increase their fantastic target. With internet, they can sale it in open worldwide market with the possibility reach customers in all countries in the world. For example you need to buy car insurance from them, just come to their site and you can buy car insurance online. Just fill all the form and the rest let they come to your home and contact you to complete it.

In other side, the marketing team can improve their effective works and save their time with reduce their direct presentation to customer and compile all information in a video about buying insurance online. This great way will increase their productivity so they can spend their time to do something that more important for their target. In the short word, in the future most of marketing will use internet as main weapon to increase their selling and reach the more and more.

Beside give benefit for marketing, internet can give bad effect for our business as well. in internet there is no clear rule as limitation to do or take some action of our business. We can do everything with our business using internet connection. I f we don’t careful and our secrity system doen’t protect our data, we can lose everything especially our company secret. So use internet with our best capability to get the best result.

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