Small enterprises have a big advantage over big ones when it comes to internal focus. You don’t build up big organizational silos that inhibit cooperation and idea flow. You usually have a better handle on your cash position, your monthly expenses, and marketing costs. If you’re developing your people correctly, you have a good sense of all your employees’ strengths and weaknesses. You know your (more…)
Regardless of the kind of company you are running, you need to ask yourself this question: Am I a toolmaker or a manager of toolmakers? In other words, consider whether you are an artisan or an entrepreneur. The answer is important because it is extremely (more…)
In 1938, Stanford graduates Bill Hewlett and Dave Packard formed their own electronics company just four years out of college. With $538 in working capital, they started out in a garage behind a house in Palo Alto, California. They flipped a coin to see whose name would come first in (more…)
Any company that has been around for a while has plenty of stories to tell. In the early years especially, private businesses go through all kinds of challenges and experience all kinds of mishaps and thrills. These stories become part of (more…)
Different cultures are appropriate for different businesses, and it is important that the two are a good match. Because the owner’s demeanor often determines the culture, especially in the early days, it is imperative that you are aware of the influence you wield in this key area.
See if you recognize any of these culture (more…)
What do I mean by culture? I’m not sure I can define it, but I know it when I see it. For me, culture refers to an underlying set of values, beliefs, standards, priorities, and attitudes. When tallied, the sum of these parts becomes your unique culture. It permeates everything that you do and everyone you influence. In the end, your (more…)
A bit of caution is in order, however, when I say you should do what you know. Some people will tell you to follow what you love, and in some cases that can be good advice. But not always! Just because you love to drink doesn’t mean you should own a bar. In fact, you’ll probably be a better bar owner if you don’t drink at all. Just because you like to go to parties doesn’t mean you should be a caterer. Just because you watch (more…)
If we talk about life protection program, may be our thought will shows us some big players on this business. We know already Allianz, AIG and some other famous names from several countries. They already built their kingdom since more then ten years ago and right now they already grab more than half market in the world.
The way to expand their product is not use conventional way anymore like sell it door to door or recruit more sales to sale it, but they already touched the cyber world to increase their fantastic target. With internet, they can sale it in open worldwide market with the possibility reach customers in all countries in the world. For example you need to buy car insurance from them, just come to their site and you can buy car insurance online. Just fill all the form and the rest let they come to your home and contact you to complete it.
In other side, the marketing team can improve their effective works and save their time with reduce their direct presentation to customer and compile all information in a video about buying insurance online. This great way will increase their productivity so they can spend their time to do something that more important for their target. In the short word, in the future most of marketing will use internet as main weapon to increase their selling and reach the more and more.
Beside give benefit for marketing, internet can give bad effect for our business as well. in internet there is no clear rule as limitation to do or take some action of our business. We can do everything with our business using internet connection. I f we don’t careful and our secrity system doen’t protect our data, we can lose everything especially our company secret. So use internet with our best capability to get the best result.
Listening to your customers is one step, but it won’t give you the big picture. For that you need a macro view. You need to know what is happening in your industry, what is happening to the industries connected to your industry, and which potential companies have the ability to get a piece (more…)